There are a lot of different ways you can structure a competitive analysis, so let’s look at the different types of information that are frequently seen within this type of research. Ultimately the goal is to help you understand your strengths and reach new potential customers. You might do a competitive analysis around a specific aspect-like a competitor’s website approach, for example-or you might do a high-level look at their marketing approach as a whole. The competitive analysis can vary widely depending on what it is you’re trying to learn about your competitors.
Competitive analysis example: what does one look like?
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